Pitanje br. 4709
 
Pitanje: 
 Korištenje društvenih mreža u marketingu (Facebook kao primjer). 
Odgovor: 
 Knjige:

  1. Ružić, Drago: E-marketing. Osijek : Ekonomski fakultet, 2009. - sign. 339.1(075.8) /RUŽ/ e

  2. Turkalj, Davorin. Marketinško prilagođavanje klasičnih medija internetu. Osijek : D. Turkalj, 2007 - sign. 339.1 /TUR/ m Zbirka dokt. i mag. radnji

  3. Alfirević, Nikša. Marketinška komunikacija i upravljanje novim medijima. Zagreb : ZaMirNET, 2004 - sign. 339.1 /ALF/ m OP

  4. Gregurec, Iva: Novi marketinški mediji // Osnove marketinga / Damir Dobrinić [ur.] Split : Redak, 2010 - sign. 339.1(075.8) /DOB/ o OP

  5. Kirkpatrick, David: Facebook efekt : [istinita priča o Marku Zuckerbergu i najbrže rastućoj kompaniji svijeta]. Zagreb : Lumen, 2012 - sign. 004 /KIR/ f


Članak u časopisu


  1. Stanojević Marija. Marketing na društvenim mrežama. // Medianali - znanstveni časopis za medije, novinarstvo, masovno komuniciranje, odnose s javnostima i kulturu društva. - 5 (2011), 10 ; str. 165-180

  2. Podobnik, Vedran; Ackermann, Daniel; Grubisic, Tomislav; Lovrek, Ignac: Web 2.0 as a foundation for Social Media Marketing: global perspectives and the local case of Croatia // Cases on Web 2.0 in Developing Countries: Studies on Implementation, Application, and Use. Hershey : IGI Global, 2013. ; str. 342-379

  3. Zavišić, Senka; Zavišić, Željka: Social network marketing // Marketing challenges in new economy. Pula : Sveučilište Jurja Dobrile u Puli, 2011. ; Ssr. 1008-1019


EBSCO HOst (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):


  1. LaPointe, Pat: Measuring Facebook's Impact on Marketing. // Journal of Advertising Research. Sep2012, Vol. 52 Issue 3, p286-287

  2. Furlow, Nancy Engelhardt.: Find us on Facebook: How Cause Marketing has Embraced Social Media. // Journal of Marketing Development & Competitiveness. 2012, Vol. 5 Issue 6, p61-64

  3. Maxwell, Chris: facebook: 10 steps to making it pay for your business. // Director (00123242). Jul/Aug2012, p48-52

  4. Xie, Qinwei (Vivi); Kukla, Matthew; Morrison, Margaret: SHARE IT ON FACEBOOK: EXAMINING VIRAL MARKETING AND MOTIVES TO PASS ALONG ELECTRONIC CONTENT ON SNS. // American Academy of Advertising Conference Proceedings. 2012, p148-160

  5. Price, Mark: Using facebook to Measure Marketing. // ABA Bank Marketing. Jun2011, Vol. 43 Issue 5, p26-29


ScienceDirect (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):


  1. Andrew N. Smith, Eileen Fischer, Chen Yongjian: How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? // Journal of Interactive Marketing, Volume 26, Issue 2, May 2012, Pages 102-113


Google Books:


  1. Chris Treadaway; Mari Smith: Facebook Marketing : an Hour a Day. Hoboken : John Wiley & Sons, 2012.

  2. Dan Zarrella; Alison Zarrella: The Facebook marketing book. Beijing ; Sebastopol, Calif. : O'Reilly, 2011.

  3. Paul Dunay; Richard Krueger: Facebook marketing for dummies. Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], ©2011.
UDK pojmovi: 
Marketing, 004 Računarstvo i internet
Predmetnice: 
 Marketing -- Informacijske tehnologije