Utjecaj društvenog marketinga na stvaranje zdravog stila života:

- društveni marketing,
- zdravstveni marketing,
- stvaranje zdravih životnih navika kao što su bavljenje tjelesnom aktivnošću, promjene životnih navika, konzumiranje zdrave hrane, promoviranje farmaceutskih i drugih kompanija koje se bave prodajom lijekova, zdrave hrane i nadomjestaka prehrani, održivi stil života....
-odnosi sa javnošću zdravstvenih ustanova

Knjige:

1. Društveni marketing ; marketing zdravstvenih usluga // Leksikon marketinga / urednik Jozo Previšić. Zagreb : Ekonomski fakultet, 2011 - sign. 339(03) /LEK/ OP
2. Meler, Marcel: Društveni marketing. Osijek : Ekonomski fakultet, 1994 - sign. 339.1(075.8) /MEL/ d Zavičajna zbirka
3. Lončarić, Ružica; Deže, Jadranka; Ranogajec, Ljubica: Percepcije potrošača istočne hrvatske o ekološkoj hrani // Zbornik radova / 44. hrvatski i 4. međunarodni simpozij agronoma, Opatija, 16.-20. veljače 2009. = Proceedings / 44th Croatian & 4th International Symposium on Agriculture, Opatija, 16th-20th February, 2009 ; [glavni urednici Sonja Marić, Zdenko Lončarić]. Osijek : Poljoprivredni fakultet = Faculty of Agriculture, [2009]. - sign. 631 /HRV/ z OP
4. Dani Ante Starčevića (2 ; 2004 ; Gospić): Ekologija u odgoju i obrazovanju : [zbornik radova] . Gospić : Visoka učiteljska škola, 2004 - sign. 504 /DAN/ e OP
5. Suvremeni život i srce / [urednici] Dinko Mirić, Darko Vlahović i suradnici. Split : Hrvatsko kardiološko društvo, Ogranak : Turistička zajednica Županije splitsko-dalmatinske, 2001 - sign. 616.1 /SUV/ OP
6. Marmot, Michael: Sindrom statusa : kako društveni položaj utječe na naše zdravlje i dugovječnost. Zagreb : Algoritam, 2007 - sign. 316 /MAR/ s

Članci u časopisima:

1. Karamanidis, Ioannis: New marketing opportunities for peripheral tourism small and medium enterprisers (SME’s): the renal patient’s market // Tourism and hospitality management. - 11 (2005), 2 ; str. 13-26
2. Meler, Marcel, Drago Ružić, Dragan Kovačević: Health service : a part of the tourism product // Tourism and hospitality management. - 2 (1996), 2 ; str. 265-278
3. Maša Bulajić: Kolumna: Uloga društvenog marketinga u medicini // MEDIX, Vol. 17 No. 97, 2011
4. Kulier, Ignac: Prirodna i zdrava hrana : želje i stvarne mogućnosti, trendovi u nas i u svijetu // Privreda (Osijek). - 34 (1990), 3 ; str. 345-350
5. Čalić, Sandra, Emilija Friganović, Vjećeslav Maleš, A. Mustapić: Funkcionalna hrana i potrošači // Praktični menadžment. - ISSN 1847-8107. - 2 (2011), 2 ; str. 51-57
6. Cetinski, Vinka, Sanda Weber: Marketing turizma zemalja S.E.I.[Srednjoeuropska Inicijativa] : mogućnosti suradnje na području zdravstvenog turizma // Tourism and hospitality management. - 2 (1996), 2 ; str. 241-252
7. Novacka, Ludmila: The social marketing management and quality of the tourist product // Tourism and hospitality management. - 2 (1996), 1 ; str. 41-46
8. Meler, Marcel: Uloga društvenog marketinga u ostvarivanju društvenih promjena // Tržište (Zagreb). - 5 (1993), 1/2 ; str. 41-53
9. Meler, Marcel: Društveni marketing - realitet tržišnoorganiziranog gospodarstva // Ekonomski vjesnik : časopis Ekonomskog fakulteta u Osijeku. - 5 (1992), 1 ; str. 11-18
10. Štulhofer, Mladen: Neki pogledi na zdravlje, bolest i život čovjeka // Acta medica Croatica. - 56 (2002[i.e. 2003]), 4/5 ; str. 189-193
11. Babić-Banaszak, Andreja, Luka Kovačić i Miroslav Mastilica: Što o svome zdravlju misle stanovnici Hrvatske // Acta medica Croatica. - 56 (2002[i.e. 2003]), 4/5 ; str. 145-150
12. Maša Bulajić: Krizno komuniciranje // MEDIX, Vol. 16 No. 87/88, 2010

EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):

1. McDermott, L., Stead, M., & Hastings, G. (2005). What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence. Journal Of Marketing Management, 21(5/6), 545-553.
2. Došen, Đ., & Bilić, V. (2009). PERCEPTIONS AMONG CROATIAN SURGEONS OF SERVICES MARKETING APPLICATION TO HEALTH CARE ORGANIZATIONS. Trziste / Market, 21(2), 203-218.
3. Lindgreen, A., Hingley, M. K., & Antioco, M. J. (2011). Value Marketing in the Health Care Industry. Journal Of Marketing Management, 27(3/4), 199-206.
4. Ali, H. (2011). Exchanging value within individuals' networks: Social support implications for health marketers. Journal Of Marketing Management, 27(3/4), 316-335. doi:10.1080/0267257X.2011.547075
5. Logie-MacIver, L., & Piacentini, M. G. (2011). Towards a richer understanding of consumers in social marketing contexts: Revisiting the stage of change model. Journal Of Marketing Management, 27(1/2), 60-76. doi:10.1080/02672571003676429
6. Weiss, R. (2013). Modern marketing defined. Health care marketing's organizational impact can't be easily labeled. Marketing Health Services, 33(1), 12-13.
7. Farr, M., Wardlaw, J., & Jones, C. (2008). Tackling health inequalities using geodemographics: a social marketing approach. International Journal Of Market Research, 50(4), 449-467.
8. Tate, L. (2012). Addressing Health Care From a Marketing Perspective. Business In Calgary, 22(9), 14.
9. Ackerman, L. D. (1986). OPTIMIZING IDENTITY: A MARKETING IMPERATIVE FOR HEALTH CARE MANAGEMENT. Journal Of Health Care Marketing, 6(2), 49-56.
10. Andreasen, A. R. (1979). Consumerism and Health Care Marketing. California Management Review, 22(2), 89-95.
11. Hearn, L., Miller, M., & Fletcher, A. (2013). Online healthy lifestyle support in the perinatal period: what do women want and do they use it?. Australian Journal Of Primary Health, 19(4), 313-318. doi:10.1071/PY13039
12. Percival, J. (2013). Healthy lifestyle changes - getting beyond the 'difficult' conversation. Primary Health Care, 23(9), 18-21.
13. FRÂNCU, V., & VEŞTEMEAN, I. (2013). ASSESSMENT OF THE PROGRAMME OF PROMOTING A HEALTHY LIFESTYLE IN ADULTS. PART I. Acta Medica Transilvanica, 18(2), 181-184.
14. Domegan, C., Suggs, L., & Moreira, P. (2012). Social marketing in Europe: Exploring innovative approaches to health and behaviour change. International Journal Of Healthcare Management, 5(4), 231-232. doi:10.1179/2047970012Z.00000000035

Iz drugih knjižnica:

1. Lončarić, Dina: Implementacija marketinga kvalitete života u hrvatskome gospodarstvu // Marketing i održivi razvoj = Marketing and sustainable development / [urednik Mirna Leko Šimić]. Osijek : Ekonomski fakultet = Faculty of Economics, 2010
2. Grbac, Bruno; Vujičić, Maja: Društveni marketing i uključivanje mladih u sportsko-rekreacijske aktivnosti // Marketing i održivi razvoj = Marketing and sustainable development / [urednik Mirna Leko Šimić]. Osijek : Ekonomski fakultet = Faculty of Economics, 2010
3. CROMAR. Kongres (21 ; 2009 ; Osijek): Marketing kao čimbenik održivog razvitka : knjiga sažetaka = Marketing as a factor of sustainable development : book of abstracts. Osijek : Faculty of Economics, 2009